Trade show exterior: Celebrating key brand materials and elements. “Flipper” panels pivot to exhibit footwear and apparel or graphics.
Showroom workspace: An efficient fixture system and brand-right tables and chairs. Background graphics tell the story without intruding. This space works!
Trade show entrance: The two-story high graphic makes the brand feel larger than life — and makes the booth easier to spot from afar.
Apparel awareness campaign: Print ad helps retail buyers connect the tough new apparel line to the brand. Dimensional mailer was printed on a shop rag… because the Wolverine consumer would as soon wipe his hands on his pants as the rag.
1883 box liner: For a subbrand of footwear made from archival patterns, a great place to claim the authentic American history of the brand—a story that otherwise would go untold.
1883 tags: “Archive retrieval” tags look like original warehouse issue. Modern touches, like the white type, bring the new brand into the present.
1883 hero shelf: Shoppers get the story from this industrial-strength shelf, wherever the brand is presented.
iCS campaign: A fellow who looks like Dirty Harry crossed with Walker Texas Ranger transforms iCS comfort technology from lifeless product feature to personal entitlement—in point of sale, box lid liner, and hang tag system.
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